DOCKETS PLAN 2024

Enhance Brand Visibility

• Execute marketing programs to create awareness of chapter events.
• Collaborate with other organization and participate in activities that are aligned to PMI Kenya goals

Provide Merchandise
  • Research and develop merchandise that enhances loyalty of chapter members.
  • Acquire and distribute merchandise to strengthen the PMI Kenya brand awareness.
  • Establish merchandise sales channels that provide sustainable source of revenue to the chapter.
  • Organize for themed merchandise
  • Custodian of the PMI marketing collateral.
  • Manage and update databases to record sponsor contact and preference information.
Objectives
  1. Fundraise for the chapter through a self-sustaining merchandise income stream
  2. Recruit volunteers to aid in Marketing objectives
  3. Revamp chapter marketing materials