Summary

The Communications docket entails strategic management and coordination of communication channels in alignment with chapter policies and bylaws.

Functions:

  •  Define and regularly update the chapter’s communication ,publication and social media strategy, crisis communications plan, policies, goals, and objectives.
  • Execute communication and social media plans/calendars, ensuring timely communication with chapter members and the community.
  • Support chapter events with communication planning and execution.
  • Collaborate with volunteers responsible for Marketing, Web/Technology, and Finance to ensure alignment and consistency.
  • Manage the chapter’s approved communications budget in cooperation with the finance officer.
  • Develop or periodically review the chapter’s social media strategy and policies.
  • Create and manage social media campaigns tailored to chapter needs.
  • Curate and create content, maintaining interaction with followers.
  • Ensure compliance with PMI’s Social Media Guidelines and brand standards. 
  • Solicit publication content from chapter members and liaise with portfolio directors.
  • Ensure relevant news is posted on the chapter’s website.

2024 Objectives

  1. Achieve a quarterly increase of 20% in followers and engagement across our social media platforms (e.g., Facebook, Instagram, Twitter).
  2. Enhance Chapter Branding by consistently producing visually captivating and compelling content (e.g., graphics, videos, infographics) on a weekly basis.
  3. Foster a positive member experience by maintaining responsiveness and active engagement across all communication channels (e.g., email, social media, website).
  4. Drive Professional Development initiatives through thought leadership posts and communication assistance for educational webinars.
  5. Expand Membership Base by generating targeted content to attract potential members.
  6. Optimize Event Participation by providing communication support via social media channels and email blasts to ensure high turnout at events.

 

2024 Aspirations

  • Strategic Social Media Growth:

    •     Successfully increase followers across key platforms (LinkedIn, Twitter, Facebook, and YouTube) by 20%.

  • Engagement Excellence:

    •     Achieve an increase in engagement metrics through compelling content and interactive campaigns.

       Innovative Content Initiatives:

       Launch and execute creative campaigns, resulting in higher click-through rates or increased participation.

  • Enhanced Website Presence:

    •     Revamp the PMI Kenya website, leading to improved user experience and increased traffic.

  • Responsive Customer Service:

    •      Implement a streamlined system for handling inquiries, resulting in <1 hour response time.

       Impactful Email Campaigns:

        Execute successful email campaigns with a focus on  membership drives or event promotions, resulting in notable outcomes.

       Collaborative Partnerships:

        Fostered strategic collaborations with  partners or organizations, expanding PMI Kenya’s reach and influence.

  • Recognition and Awards:

    •     Participate in communication industry awards or acknowledgments for outstanding communication strategies.

  • Effective Internal Communication:

    •      Strengthened internal communication channels, ensuring seamless information flow among PMI Kenya team members and volunteers.

  • Brand Visibility:

    •      Increased PMI Kenya’s visibility in the project management community, both nationally and internationally.

  • Community Engagement:

    •       Actively engage with the PMI Kenya community, gathering feedback, and implementing improvements based on member suggestions.