Objectives
- Fundraise for the chapter through a self-sustaining merchandise income stream
- Recruit volunteers to aid in Marketing objectives
- Revamp chapter marketing materials
Responsibility
Enhance Brand Visibility
• Execute marketing programs to create awareness of chapter events
• Collaborate with other organization and participate in activities that are aligned to PMI Kenya goals
Provide Merchandise
• Research and develop merchandise that enhances loyalty of chapter members.
• Acquire and distribute merchandise to strengthen the PMI Kenya brand awareness.
• Establish merchandise sales channels that provide sustainable source of revenue to the chapter.
• Organize for themed merchandise
• Custodian of the PMI marketing collateral.
• Manage and update databases to record sponsor contact and preference information.